Solution Heaven

People are always coming up to me and asking, “What can you tell me to help increase my internet sales?” And all too often, when I ask them to tell me about their business model, I discover they’re selling only one product. So I ask them, “Have you ever considered selling backend products to your [...]

 
 
Marketing doesn’t have to cost a lot to have a big impact. Thinking outside the box–from outlandish stunts to quirky grassroots marketing–can make your company stand out. The challenge lies in making your promotion memorable, consistent with your company image, closely linked to your product or service message, and, above all, motivational.

What’s in a name? Everything — particularly when it comes to your business.

And that should make extreme caution the bedrock of your thinking when considering changing the name of your business.
Granted, there are justifiable reasons for a name change. Perhaps you bought a business with someone else’s name and you’d like the operation to reflect [...]

 
 The reasons for buying bona fide software — as opposed to pirated, counterfeit, illegal or unlicensed versions — go well beyond principles of morality and integrity. Buying genuine software and buying from reputable sources that you know sell only genuine software make smart business sense too. Why? Here are eight reasons.

 
Don’t miss out on affordable tech tools that can help boost sales and lower operational costs.
Always ask yourself the following questions:  Can you customize offers for your top-tier customers? Or personalize discounts for those who buy a specific product? Do you know whether your biggest customer was satisfied by her last interaction with your service [...]

Seeing is believing when it comes to your customers.
Put another way, it’s one thing to know your clients — to have a detailed profile of each one in your records. It’s another to actually see them. Unless you’re taking reliable sales data and plotting it on mapping and analysis tools, experts say you could be [...]

 
You can’t always find top talent, and if you do, your labor costs go through the roof.So how do you keep these costs in line, and still get the expertise you need? Start by checking out these non-traditional sources of talent: