Software Industry shifts to software-plus-services strategy

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Microsoft Online Services fuse customer choice with partner revenue opportunities Microsoft CEO Steve Ballmer described the industry’s shift to a software-plus-services strategy: a combination of on-premises, partner-hosted, and Microsoft-hosted software that empowers customers by offering richer applications and more choices. Today, Chairman Bill Gates announced Microsoft Online Services: reliable, secure, enterprise-class software delivered as subscription services that you sell and Microsoft hosts.

Microsoft Online Services provide the rich interactivity of on-premises client and server applications, and the flexibility and scalability of Web-based services. You can generate predictable recurring revenue streams through new managed services, business-process consulting, tier-one end-user support, and your own value-added services. Efficiently expand your customer base with the new, easy-to-deploy Microsoft Exchange Online and Microsoft Office SharePoint Online implementations, without adding infrastructure or headcount.

Offer your small- and midsize-business customers real-time collaboration and integrated experiences regardless of device or location, technologies. Your customers decrease routine, time-consuming IT administration and associated costs, increase operational efficiencies, and improve business agility.  There is a prediction that this market will experience a 32 percent compound annual growth rate worldwide through 2011.

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