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How to get big marketing results with small budget
Marketing doesn’t have to cost a lot to have a big impact. Thinking outside the box–from outlandish stunts to quirky grassroots marketing–can make your company stand out. The challenge lies in making your promotion memorable, consistent with your company image, closely linked to your product or service message, and, above all, motivational.
7 Problem with changing your business name
What’s in a name? Everything — particularly when it comes to your business.
And that should make extreme caution the bedrock of your thinking when considering changing the name of your business.
Granted, there are justifiable reasons for a name change. Perhaps you bought a business with someone else’s name and you’d like the operation to reflect [...]