Archive for Marketing
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People are always coming up to me and asking, “What can you tell me to help increase my internet sales?” And all too often, when I ask them to tell me about their business model, I discover they’re selling only one product. So I ask them, “Have you ever considered selling backend products to your [...]
Marketing doesn’t have to cost a lot to have a big impact. Thinking outside the box–from outlandish stunts to quirky grassroots marketing–can make your company stand out. The challenge lies in making your promotion memorable, consistent with your company image, closely linked to your product or service message, and, above all, motivational.
What’s in a name? Everything — particularly when it comes to your business.
And that should make extreme caution the bedrock of your thinking when considering changing the name of your business.
Granted, there are justifiable reasons for a name change. Perhaps you bought a business with someone else’s name and you’d like the operation to reflect [...]